As a marketer, you are always trying to find ways to do more with less. So what are the main data challenges and how can we help you do more to improve customer experience and increase ROI?
How is your customer service and deliverability - are you able to share data across your sales to service organization to create more focused customer retention programs?
"Companies that don’t put data at the center of their marketing and sales decisions are missing out on a 15-20% increase in marketing ROI”
Improve customer engagement and ultimately increase your ROI by connecting data, systems and people across your enterprise.
Market to your customer more effectively across their journey
Budget more precisely with predictable cost attribution
Generate higher qualified leads with scoring that is real-time and relevant
Connect front-end to back-end and increase expansion opportunities
Bridge the unknown visitor to the known contact
Get higher level of reporting detail by connecting lead to close systems
Align customer data across the enterprise and improve customer experience
Meet governance requirements with better control of customer data
Connect data like customer web visits, shopping cart info, and traffic sources to campaigns and segments and bridge known and unknown visitors for advanced campaign segmentation with more intelligent and customized content and timing for your customers.
Develop effective lead lifecycle management by integrating CRM applications. Keep both sales and the customer in the conversation and sharpen targeted marketing - shortening the time between lead to order.
Keep support cases synchronized between marketing and service organizations for improved customer service while cycling that data back into marketing for more effective loyalty campaigns.
Patterns for Success
IDC Analyst Guidance
Buy or Build
6 Questions To Ask A Potential Partner
The Truth With Native Integration
Can You Afford It?
Best Practice Guidebook
Roadmap for Success
Best Practice Templates
Talk to an expert about your situation. Best practices guidance without the fluff or spam.