Connect data like customer web visits, shopping cart info, and traffic sources to campaigns and segments and bridge known and unknown visitors for advanced campaign segmentation with more intelligent and customized content and timing for your customers.

Develop effective lead lifecycle management by integrating CRM applications.  Keep both sales and the customer in the conversation and sharpen targeted marketing - shortening the time between lead to order.

Keep support cases synchronized between marketing and service organizations for improved customer service while cycling that data back into marketing for more effective loyalty campaigns.