Marketing Connected

Do More with Less

Connecting the data to the process

As a marketer, you are always trying to find ways to do more with less.  So what are the main data challenges and how can we help you do more to improve customer experience and increase ROI?

Lead to Close

Are you able to measure the full lead to close cycle and report measurements of that ROI? Including cost attribution to your campaigns?

Sales to Order

Can your sales people track an order through the process so that you can create customer loyalty programs to increase customer retention and expansion?

Delivery to Service

How is your customer service and deliverability - are you able to share data across your sales to service organization to create more focused customer retention programs?

"Companies that don’t put data at the center of their marketing and sales decisions are missing out on a 15-20% increase in marketing ROI” 


Do More

Improve customer engagement and ultimately increase your ROI by connecting data, systems and people across your enterprise.

Customer 360 View

Market to your customer more effectively across their journey

Cost Attribution

Budget more precisely with predictable cost attribution

Relevant Lead Scoring

Generate higher qualified leads with scoring that is real-time and relevant

Customer Expansion

Connect front-end to back-end and increase expansion opportunities

Cross - Channel

Bridge the unknown visitor to the known contact 

Reporting Accuracy

Get higher level of reporting detail by connecting lead to close systems

Enterprise Integration

Align customer data across the enterprise and improve customer experience

Data Governance

Meet governance requirements with better control of customer data

Lead to Close

Connecting Marketing Automation to Analytics

Connect data like customer web visits, shopping cart info, and traffic sources to campaigns and segments and bridge known and unknown visitors for advanced campaign segmentation with more intelligent and customized content and timing for your customers.

Sales to Order

Connecting Marketing Automation to CRM

Develop effective lead lifecycle management by integrating CRM applications.  Keep both sales and the customer in the conversation and sharpen targeted marketing - shortening the time between lead to order.

Delivery to Service

Connecting Service Cloud to CRM

Keep support cases synchronized between marketing and service organizations for improved customer service while cycling that data back into marketing for more effective loyalty campaigns.

Patterns for Success

IDC Analyst Guidance


Informed Choices

Buy or Build


Digital Transformation


Case Study

6 Questions To Ask A Potential Partner


The Truth With Native Integration

Can You Afford It?


Best Practice Guidebook

Roadmap for Success


Solutions Templates

Best Practice Templates


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