Account Based Marketing - ABM - How it Really Works - CMO Series Part 6
A direct conversation about ABM functions as part of a marketing strategy and operating model. Part...
Finding the Perfect Customer - CMO Series Part 12
A deep dive into the current and future state of finding the perfect customer with the tools and data you have in place today. Part 12 in the CMO Series.
In this conversation you will learn:
- Why every engagement shapes the customer profile
- What current and modern tools can do for you today
- How to use the tools and data you have today to find that perfect customer
For the Marketer Making the Difference - The CMO Series - Introduction
A 12 part challenge series set of conversations which explores the deconstruction and myths of modern...
Marketing and AI - CMO Series Part 10
An open conversation about the intersection of marketing and AI. With a focus on what, how and where to apply it. Part 10 in the CMO Series.
In...
Data Science For All - CMO Series Part 11
An exploration of strenghening the organizational decision making process through the expanded use of data science. Part 11 in the...
Finding the Perfect Customer - CMO Series Part 12
A deep dive into the current and future state of finding the perfect customer with the tools and data you have in place...
Marketing Data Analytics - CMO Series Part 9
An open conversation about marketing analytics, contextual understanding and connecting the past into the present. Part 9 in the...
Marketing Data Clusters and Segmentation - CMO Series Part 8
An open conversation about what data clusters are, their centrol role in personalization at scale and how audience...
Process Orchestration for Scale - CMO Series Part 7
An open conversation about leveraging process orchestration to scale in marketing as part of the operating strategy. Part...
Solving the CMS Challenge for Personalization at Scale - CMO Series Part 5
A challenge conversation on the role of CMS's in personalizing engagement at scale. Part 5 in the...
Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3
A conversational blog on customer data platforms and synthetic CDP's for marketing. Step...
Leveraging First Party Data - CMO Series Part 1
A conversational blog on marketing and first party data. Examining how using first party data establishes context in customer...
Avoiding the Marketing Automation Trap - CMO Series Part 4
A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer...
What is Data Wrangling and Why It's Important - CMO Series Part 2
A conversational blog on data wrangling for marketing. A walk through of why the need for being able to access...